IntroductioOverview
The Nexters Affiliate Program is a premier conversion Affiliate Program for affiliates that want to monetize traffic centered around gaming. Nexters is the game publisher behind title games Hero Wars and Island Hoppers. The Nexters Affiliate Program is auto structured to provide commission for users permanently register its games with a particular focus on Hero Wars: Dominion Era, a web-based role-playing game (RPG).
Benefits of the Nexters Affiliate Program
- High CPA Rates
Affiliates receive commission for every user that has successfully registered. The payout varies depending on the geo location; advertisers regulate a tiered CPA regardless of global competitors. For example, while high-value geographies such as United States and Canada may top CAS as high as $7 per registration, we notice competitors paying half of that value.
Elevated Conversion Potential
Hero Wars is a free-to-play browser game, which results in a lower barrier of entry for players. This leads to higher conversion rates, a very lucrative option for affiliates who want to maximize their earnings.
- High Quality Marketing Material
The program also gives affiliates access to professionally designed creatives (banners, video ad, and, high-converting landing pages). Nexters also updates them often to give you the best chance of engaging your audience and getting converting!
- Global Reach
Affiliates can promote Nexters games to an audience around the world, making it a credible program for publishers that have worldwide traffic. Some countries have higher payout potential, that being said, the program has good earning potential across multiple countries.
5. Reliable and Timely Payments
One of the major advantages of the Nexters Affiliate Program is that it is very reliable with payments – affiliates are paid on time, so you can rely on fixed income payments.
Traffic Guidelines
Allowed Traffic Sources:
Websites and blogs
Advertising networks
Teaser and banner ads
Click-under and pop-under ads
Public social network posts
Restricted Traffic Sources:
Incentivised traffic (i.e. rewards or bonuses)
Mobile traffic
Brand and contextual targeted ads
Targeted social media ads
Email marketing with out prior agreement
Spam or misuse of geo-targeting
Bot traffic and/or cookie stuffing
Program Requirements
In addition to approving the website, Nexters Affiliate Program management will have to approve the affiliates’ traffic plan in advance of reaching limits in test campaigns to ensure no fake traffic is encouraged. If installs significantly exceed expected limits without prior approval, the installs will not be payable regardless.
Conclusion
The Nexters Affiliate Program is an excellent choice for any affiliate in the gaming industry with generous commission rates, generous conversion rates, marketing collateral that works, and an easy to use interface. If affiliates follow the guidelines, use available affiliates, and be creative with their traffic efforts promotions, affiliates would be able to earn a good revenue promoting industry’s latest, greatest and most engaging content.